Lotte Chilsung Launches Label-Free 'Cantata Contrabass Eco'

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 22nd that it has launched the 400mL version of 'Cantata Contrabass ECO'.

Cantata Contrabass ECO uses a transparent PET bottle with a black cap, and the brand name and emblem are embossed to maintain the existing brand image and identity. Additionally, to improve accessibility for visually impaired consumers, braille for 'Cantata Coffee' is applied on the top of the package. Instead of a label, all product information such as the product name and nutritional facts are printed on the bundled packaging box. This product is exclusively sold online and can be purchased in bundles of 20 units.

With the concept of 'big-size coffee that saves work-life balance,' Cantata Contrabass is a cold brew product currently available in four flavors: Black, Latte, Sweet Black, and Decaffeinated. Since its launch in May 2018, it has recorded cumulative sales of approximately 170 million units through last year.

A Lotte Chilsung Beverage official stated, "Cantata Contrabass ECO was launched to increase the recycling rate of transparent PET bottles in line with the eco-friendly consumption trend," adding, "We will continue to expand eco-friendly products and strive for ESG (Environmental, Social, and Governance) management."

Starting with 'Icis 8.0 ECO,' the first domestic no-label bottled water brand introduced in 2020, Lotte Chilsung Beverage is expanding its no-label product lineup including Chilsung Cider, Trevi, and Pepsi Cola.

This content was produced with the assistance of AI translation services.