GS Retail Donates 400 Million KRW to Environmental Foundation to Support Environmental Protection Video Production

On the 22nd, Kim Won-sik, Executive Director of GS Retail (left), and Lee Mi-kyung, CEO of the Environmental Foundation, are taking a commemorative photo at GS Tower in Gangnam-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 22nd that it has donated 400 million KRW to the Environmental Foundation to support the Eco Creator project, which raises awareness of environmental issues through video production.

GS Retail and the Environmental Foundation plan to hold a video contest for youth and adult video professionals and actively foster environmental video creators who deliver eco-friendly messages. The Eco Creator program will recruit participants in two categories: youth and professionals. The total funding for both categories is 140 million KRW, which will be used to support environmental video production and provide coaching programs for video creation.

In the youth category, up to 10 teams of no more than 5 members each will be selected. They must submit a synopsis or filming plan for an original video of about 10 minutes. The genre of the video is not restricted, and the theme should focus on environmental issues around us from the perspective of teenagers. Each team will receive 2 million KRW for production costs, totaling 20 million KRW for 10 teams. Awards include 3 million KRW for one grand prize team, 2 million KRW each for three excellence award teams, and 1 million KRW for one audience award team, totaling 10 million KRW in prize money.

In the professional category, 20 teams will be selected, each receiving 5 million KRW in production support, totaling 110 million KRW. This category focuses on raising awareness of environmental issues through a contest for public service video scenarios under 5 minutes and citizen campaign execution plans. Teams in the professional category are required to carry out one campaign involving citizen participation using the produced videos.

A GS Retail official stated, “We are strengthening ESG (Environmental, Social, and Governance) management with an urgent sense that companies cannot survive without caring about the environment,” adding, “Having been selected last year as an excellent environmental education program by the Ministry of Environment, we will make this year’s event even more meaningful by working with younger Eco Creators.”

Lee Mi-kyung, CEO of the Environmental Foundation, said, “A single film that is short but resonates deeply can be the starting point for solving environmental problems more than a hundred words,” and added, “We hope the activities of Eco Creators will provide an opportunity to easily and enjoyably raise awareness of various environmental issues around us.”

This content was produced with the assistance of AI translation services.