hy launches liquid health supplement 'Vfood OptiMSM Joint Care'
[Asia Economy Reporter Song Seung-yoon] hy announced on the 21st that it has launched 'V Food OptiMSM Joint Care,' the first liquid health functional food in Korea using 'OptiMSM' as the main ingredient.
OptiMSM is a premium ingredient made by Bergstrom in the United States and is the only dietary sulfur (MSM) ingredient listed as Generally Recognized As Safe (GRAS) by the U.S. Food and Drug Administration (FDA). The new product contains 2000 mg, the maximum daily intake recommended by the Ministry of Food and Drug Safety, which may help support joint and cartilage health when consumed. It also includes 8.5 mg of zinc for normal immune function.
V Food Joint Care is in a liquid form for fast absorption and comes in a pouch packaging, allowing for easy consumption anytime and anywhere. The premium packaging makes it an ideal gift for Family Month.
A launch commemorative discount event is also being held. There is a special 30% discount for a one-month supply, and customers who purchase a three-month supply will receive an additional one-month supply free. Scratch-off prize coupons included with the product offer chances to win a Serajam massager, a Clock knee massager, and V Food calcium supplements. Detailed information can be found through the online mall Predit.
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Choi Young-taek, head of hy Health Food CM Team, said, "We have introduced a premium joint care product to meet the growing consumer demand for joint health," adding, "We plan to continuously launch enhanced functional products in response to the diversifying market changes."
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