Nudge Healthcare Launches B2B Platform 'Teamwork' Service on Cashwalk App
[Asia Economy Reporter Kim Bo-kyung] Nudge Healthcare, the operator of the health management application 'Cashwalk,' is launching a business-to-business (B2B) platform service called 'Teamwork' to enhance the operational efficiency of digital healthcare projects for local governments and corporate users.
A Nudge Healthcare representative stated on the 21st, "Teamwork will be launched on Cashwalk, which has secured 16 million users, with a logo symbolizing the compound word of Team and Walk."
Corporate users can now conveniently operate various Teamwork health challenges targeting large groups such as local residents and employees through the Teamwork tab on Cashwalk.
Using Cashwalk's pedometer function, health data by team and individual based on step count and location information can be monitored, and the aggregated health data can be viewed by category through the Teamwork administrator page.
Teamwork is designed to provide immediate rewards to participants, focusing on the motivational effect of monetary compensation. Depending on the budget set by corporate users, various rewards such as cash and mobile gift certificates can be easily distributed through Cashwalk. This resolves the inconvenience of previous services that required time and cost to receive rewards.
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A Nudge Healthcare representative said, "As social interest in health management increases, we have introduced Teamwork as a service that can flexibly respond to large-scale traffic for related organizations such as public health centers," adding, "We plan to pilot operate the Teamwork health challenge and ask for your active interest and participation."
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