Hyundai Motor and Kia Sell 269,000 Units in Europe in Q1... 3rd Place Market Share (Comprehensive)

Despite a 10.6% decline in total European sales compared to last year, Hyundai Motor Group rises 21.3%

[Asia Economy Reporter Jin-ho Kim] Hyundai Motor and Kia posted first-quarter sales results in the European market that grew by about 20%, ranking third among all complete car groups. This is a valuable achievement considering the ongoing shortage of automotive semiconductors.

According to data compiled by the European Automobile Manufacturers Association on the 20th, Hyundai Motor and Kia sold 269,350 units in Europe from January to March this year. This represents a 21.3% increase compared to the same period last year.

Hyundai Motor sold 124,128 units, up 14.7%, while Kia sold 145,222 units, up 27.6%. Considering that the overall sales volume in the European market in the first quarter (2,753,256 units) decreased by 10.6% compared to the same period last year due to the automotive semiconductor shortage, these are solid results.

By complete car group, Volkswagen took first place with a 23.8% market share, and Stellantis ranked second with 19.0%. Hyundai Motor and Kia recorded a 9.8% market share, up 2.6 percentage points from 7.2% in the first quarter of last year, securing third place.

Looking at sales by model, Hyundai Motor's top sellers were Tucson (31,051 units), Kona (21,738 units), and i20 (11,380 units). Kia's top sellers were Ceed (38,995 units), Sportage (31,253 units), and Niro (22,887 units). Among eco-friendly models, the Niro (electric vehicle 12,958 units, hybrid and plug-in hybrid 9,929 units) sold the most.

In particular, electric vehicle sales totaled 42,599 units in the first quarter, marking a 59.4% increase compared to the same period last year.

The dedicated electric vehicle model Hyundai Ioniq 5 has sold a cumulative total of 27,260 units over 11 months since sales tracking began in May last year, and the Kia EV6 has sold a cumulative total of 16,695 units over six months since October last year.

The Ioniq 5 has consistently sold over 2,000 units monthly since August last year, and the EV6 has done the same since October last year, contributing to the growth trend in electric vehicle sales.

Meanwhile, looking at March alone, Hyundai Motor and Kia sold 108,397 units, a 9.8% increase compared to the same month last year. Hyundai Motor sold 49,461 units, down 1.6% from last year, while Kia sold 58,936 units, up 21.6%.

Despite the overall European sales volume in March (1,127,077 units) decreasing by 18.8% compared to the same period last year, Hyundai Motor and Kia's market share rose by 2.5 percentage points from last year to 9.6% (Hyundai Motor 4.4%, Kia 5.2%).

This content was produced with the assistance of AI translation services.