Korea & Company 'AtlasBX' Wins 2022 Korea Representative Brand Award

[Asia Economy Reporter Yoo Hyun-seok] Korea & Company Group's business holding company Korea & Company announced on the 19th that its vehicle and industrial battery brand ‘AtlasBX’ was selected as the representative brand in the vehicle battery category at the ‘2022 Korea Representative Brand Awards.’

AtlasBX is a lead-acid battery brand that offers a wide range of product lines and technical services, including batteries for passenger cars, as well as trucks, buses, leisure use, industrial uninterruptible power supplies (UPS), and energy storage systems (ESS).

In particular, through continuous research and development and strict quality control, it provides optimal performance in various situations. By applying the cutting-edge X-Frame substrate technology, it has realized powerful performance and a lifespan extension technology of over 30%.

Korea & Company was newly launched as a business holding company in April last year through a merger with ‘Korea AtlasBX.’ In its business division, it operates the vehicle and industrial lead-acid battery brands ‘AtlasBX’ and ‘Korea.’ It provides services to approximately 450 customers in about 100 countries worldwide and boasts a history of 78 years.

Since launching the country’s first maintenance-free (MF) battery in 1982, it has continuously strengthened its technological and quality competitiveness through relentless research and development, achieving success in developing ultra-high performance batteries (UHPB) and AGM batteries for idle stop & go systems in 2013.

Along with this, to accelerate global growth, it is expanding its domestic and overseas production and sales networks. Following offices in Dubai and the United States, it established a new European office in 2019 to secure sales competitiveness in the global market. Last year, it built a factory in Clarksville, Tennessee, USA, achieving an annual production capacity of over 16 million units.

Son Hyung-jo, Executive Director of Korea & Company, said, “We are pleased that the AtlasBX brand was selected as the Korea Representative Brand Award winner. We will continue to strengthen communication with global customers and strive to enhance our premium brand.”

Meanwhile, the Korea Representative Brand Awards, now in its 17th year, is an event where consumers directly select brands loved by them. An online vote is conducted over two weeks. The evaluation is based on the MBI calculated by applying weighted scores across seven categories: initial brand awareness, secondary awareness, brand differentiation, brand trust, brand leadership, brand quality, and brand loyalty.

This content was produced with the assistance of AI translation services.