Downy Unveils Fabric Softener 'Saenghwahyanggi Collection'

[Asia Economy Reporter Moon Hyewon] Downy announced on the 18th that it will launch a new product, the ‘Saenghwa Hyanggi Collection,’ which maintains a subtle fragrance for 7 days even after washing.

The Downy Saenghwa Hyanggi Collection features a newly improved Downy fragrance formula that delivers a long-lasting, subtle scent over time. The product is made by carefully selecting natural ingredients to express the optimal fragrance. The scent resembles delicate and soft fresh flowers, giving the feeling of holding a bouquet of flowers in your arms.

The new product line consists of seven fragrances: Freesia and Pear, Wild Lavender, Spring Garden Love, Clean Soap, Mystique, Cotton Pure Love, and Ocean Coral Pure Love.

Freesia and Pear highlights the exquisite harmony of the fresh and crisp aroma of Western pear and freesia scent. Wild Lavender captures the scent of freshly harvested lavender petals with subtle herbal stems and leaves, evoking the feeling of a lavender garden. Spring Garden Love offers a natural and rich fragrance like a bouquet made of dew-covered roses and pure lily of the valley flowers, while Clean Soap stands out with a dazzlingly clean feeling, combining a subtle and luxurious soap scent with white floral notes.

Like other Downy fabric softener products, the Downy Saenghwa Hyanggi Collection uses the newly improved fragrance formula to maintain scent longevity without containing microplastics. It is available for purchase at major online platforms, nationwide large supermarkets, and retail stores.

This content was produced with the assistance of AI translation services.