Oakley Launches Sports Eyewear Shift Collection for "UV Eye Protection"

[Asia Economy Reporter Song Seung-yoon] Global sports brand Oakley announced on the 16th that it has launched the Shift Collection, a sports eyewear line that protects the eyes from strong ultraviolet rays.

This collection features existing products newly introduced in various colors such as purple, green, and blue. It consists of the ‘Sutro’ suitable for fast-paced activities like riding, the ‘Clifden’ ideal for hiking and camping, and the ‘Eye Jacket’ which can be used for light sports such as running as well as everyday life.

The Shift Collection products apply Unobtainium material, which adheres more firmly when sweat or water touches the nose bridge or temple parts. Through Oakley Prism lenses, the terrain’s contours can be precisely perceived.

The new products are available at Oakley offline stores including Dongdaemun Design Plaza, Starfield Hanam, and Suwon Yeongtong branches.

An Oakley brand manager said, "This collection is the result of repeated efforts to create designs that break away from standardized colors, emphasize individuality, and capture attention," adding, "We hope you enjoy Oakley’s popular products in unique limited color combinations through this collection."

This content was produced with the assistance of AI translation services.