Idonsung, Wanju County Governor Preliminary Candidate, "Realizing the Local Food Renaissance"

Proposals Include Direct Store Location Adjustment and Consumer-Choice Package Project Promotion

[Wanju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Lee Don-seung, a preliminary candidate for Wanju County Governor, promised on the 15th to realize the renaissance of Wanju local food through adjusting the locations of direct sales stores and promoting consumer choice-type package projects.

The candidate proposed relocating the six direct sales stores operated by the county to new residential areas in Jeonju city, such as Eco City.

He also declared that he would establish a foundation for diversifying agricultural products through contract cultivation with the private sector and subsequently promote the introduction of consumer choice-type package projects.

Along with this, the candidate added that he would also seek ways to expand the supply of Wanju agricultural products, currently provided to public and school meals in Gangdong-gu and Songpa-gu in Seoul and Gyeonggi Province, to areas such as Chungnam Province.

According to the candidate, one of the two main pillars of Wanju local food, the direct sales stores, has seen steady sales growth but is facing difficulties due to intensified competition and internal conflicts within the Wanju Local Food Cooperative, which operates four direct sales stores.

Additionally, the package project barely maintains its presence, with sales amounts of only 1.047 billion KRW in 2020 and 1.16 billion KRW in 2011, respectively.

The candidate said, “As the saying goes, ‘crisis is opportunity,’ Wanju local food must adopt new strategies to survive in the market of survival of the fittest. I will do my best to open a renaissance era for local food that has widely promoted Wanju County nationwide.”

Wanju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.