Samsung Electronics to Showcase New TV Technology Centered on 'Neo QLED 8K' Worldwide

'2022 Tech Seminar' Sequentially Held Worldwide from the 11th

Samsung Electronics will hold an online "Tech Seminar" in 2022 to introduce new technologies for Samsung TVs. Employees from Samsung Electronics' Visual Display Business Division are attending the event.

[Asia Economy Reporter Sunmi Park] Samsung Electronics will hold the '2022 Tech Seminar,' introducing new TV technologies centered on the 2022 model 'Neo QLED 8K,' in major regions around the world.

According to Samsung Electronics on the 12th, this year's '2022 Tech Seminar' marks the 11th anniversary of the event and expands its theme from 'technology' to 'lifestyle,' focusing on smart connected experiences, user-customized features, and services. Starting in the Middle East, it will be held sequentially in Europe, Southeast Asia, Latin America, and Africa by the end of this month, and like last year, it will be conducted online. Considering local circumstances, offline events will also be held concurrently in some regions such as Europe and Latin America.

In the technology session, the seminar will focus on the further evolved picture quality of the Neo QLED 8K, which leads the large-size and premium TV market. This includes ▲'Neo Quantum Matrix Technology,' which finely adjusts brightness up to 14-bit to deliver excellent contrast and black detail ▲'Ultra-fine Light Control,' which analyzes objects in the video to precisely express bright and dark areas ▲'Neo Quantum Processor,' which provides the optimal viewing experience through 20 independent AI neural networks.

Additionally, the seminar will cover ▲'Micro LED' picture quality technology, which integrates the best existing display technologies ▲the latest sound technologies that maximize the viewing experience ▲and eco-friendly efforts such as the expanded application of eco-packaging.

In the lifestyle session, starting with the introduction of the 'Smart Hub,' which provides diverse user experiences more intuitively, it will cover ▲the continuously growing lifestyle TV lineup ▲'Matte Display' technology that offers a comfortable viewing experience ▲and various TV-exclusive accessories that will enhance consumers' usage experience.

Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business Division, said, "This event was prepared so that video and audio experts worldwide can deeply experience the excellence of Neo QLED 8K," emphasizing, "This year's new products not only introduce new technologies but also put more effort into practically improving users' quality of life."

This content was produced with the assistance of AI translation services.