Hankook Tire, No.1 Tire Brand in Efficiency Association Survey
[Asia Economy Reporter Choi Dae-yeol] Hankook Tire & Technology announced on the 8th that it ranked first in the passenger car tire category in the 2022 Brand Power survey conducted by the Korea Management Association Consulting (KMAC). This marks the 20th consecutive year. T Station, operated by the company, also ranked first for 14 consecutive years in the tire service specialty store category.
The survey ranks brands based on consumer awareness and loyalty. In terms of awareness, the company received high scores in all categories including primary, secondary, and unaided awareness. The company also reported a significant lead in loyalty. Recently, it has been refining its brand image with advanced technology, such as launching ION, a dedicated tire brand for electric vehicles.
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T Station provides both offline stores offering vehicle management services with professional staff and advanced equipment, and an online service platform where customers can shop for tires, thus delivering integrated online and offline services. Since January this year, it has received favorable reviews for advanced services such as enabling pickup service when making vehicle maintenance appointment reservations.
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