CJ OnStyle Launches Golf Wear Brand 'Basquiat Brooklyn'..."Brand Diversification"

On the 5th, CJ OnStyle will launch the golf wear brand 'Basquiat Brooklyn'.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 5th that it is diversifying the Baskia brand by launching the golf wear brand ‘Baskia Brooklyn.’

Baskia Golf is a golf brand launched by CJ OnStyle through a licensing agreement with the Jean-Michel Basquiat Foundation. Baskia Brooklyn aims to be a high-end street golf wear brand. It offers apparel that reinterprets Jean-Michel Basquiat’s unique use of color and witty artwork into golf wear.

A pop-up store will also be held at The Hyundai Seoul until the 21st of this month. Customers can find signature products such as packable golf jackets, anorak zip-ups, and big logo sweatshirts. Baskia umbrellas, ball pouches, and other items will be given as gifts depending on the purchase amount.

A CJ OnStyle official said, “The strategy of proactively responding to the market since 2016 by pursuing collaborations with famous artists is analyzed as the reason for Baskia Golf’s success,” adding, “We will successfully establish Baskia Brooklyn in the market and build a Baskia fandom.”

This content was produced with the assistance of AI translation services.