"Meeting of Beer and Music Worked"... CU Sells Out 200,000 'AOMG Our Ale'

AOMG Our Ale sold at CU.

[Asia Economy Reporter Lim Chun-han] CU announced on the 5th that the country's first music content beer, ‘AOMG Our Ale,’ has gained great popularity, selling out its initial batch of 200,000 units within two weeks of release.

AOMG Our Ale is a product created through a collaboration between Jeju Beer and the hip-hop label AOMG, representing a new concept of music craft beer that combines beer with music content. The distinguishing feature from existing products is that customers can listen to AOMG artists' tracks through the beer. Customers can scan the QR code printed on the back of AOMG Our Ale to enter a digital space where they can enjoy the voices of AOMG artists and playlists personally recommended by them, available exclusively through this product.

Before its release, the product became a hot topic among the MZ generation (Millennials + Generation Z) as AOMG-affiliated musicians such as Simon Dominic, Gray, Lee Hi, Code Kunst, and Loco posted certification shots on social media (SNS). To ensure stable product operation, CU and Jeju Beer are sequentially supplying an additional 500,000 units, which is more than a 60% increase compared to the initial batch earlier this month.

A BGF Retail official said, “The unique combination of music and beer is providing a new purchasing experience for home drinkers, achieving high sales in a short period,” adding, “We will continue to expand collaborative products with Jeju Beer and AOMG to enhance customer satisfaction as a convenience store liquor specialty store.”

This content was produced with the assistance of AI translation services.