Volkswagen to Launch 22 New Models This Year

Name Changed to Volkswagen Group Korea After 18 Years in Korea
Launch of 5 Electric Vehicle Models Including ID.4... Expansion of EV Infrastructure

At the '2022 Volkswagen Group Korea Media Day,' Group President Til Scheer is presenting the achievements of 2021 and the main plans for 2022.

Photo by Volkswagen Group Korea

[Asia Economy Reporter Hyunseok Yoo] Audi Volkswagen Korea has changed its name to Volkswagen Group Korea and plans to launch 22 new and facelift models across four brands. In particular, it will strengthen its electric vehicle lineup by newly introducing the Volkswagen 'ID.4' and four Audi electric vehicles.

Volkswagen Group Korea announced these plans on the 31st by unveiling its '2022 Key Plans and Future Mobility Strategy.'

The Volkswagen Group announced a global initiative to integrate organizations with multiple brands into the group. This aims to reduce complexity and unnecessary duplication across the entire group. According to this strategy, after 18 years of entering the Korean market, Audi Volkswagen Korea has changed its name to Volkswagen Group Korea.

This year, Volkswagen Group Korea will launch a total of 22 new and facelift models from its four brands under its umbrella: Volkswagen, Audi, Lamborghini, and Bentley. Through diversification of portfolios combining internal combustion engine vehicles and electric vehicles, it plans to cover all segments. The electric vehicle lineup will also be strengthened. A total of five new models, including the Volkswagen ID.4 and four Audi electric vehicles, will be introduced. Through this, the modular electric vehicle platform MEB will be introduced to the domestic market for the first time.

Along with expanding the electric vehicle lineup, infrastructure and system construction will also be undertaken. The number of service centers equipped with electric vehicle repair capabilities will be expanded to 29 locations, and one high-voltage battery maintenance center will be established. Additionally, in terms of charging infrastructure, charger installations will continue within the dealer network. Among them, the goal is to increase the proportion of 150kW high-speed chargers to 23%.

Til Scheer, Group President of Volkswagen Group Korea, said, "The group is focusing on building a sustainable future strategy, diversifying business models, and organizational transformation to enhance responsiveness to the rapidly changing business environment. In connection with the headquarters' strategy, through the launch of various competitive new vehicles and enhancing synergy between the group and brands, we will not only provide customers with a higher level of experience but also solidly lay the foundation for sustainable growth."

This content was produced with the assistance of AI translation services.