Ridi Books → Ridi, Diversifying Content Business Beyond Books

[Asia Economy Reporter Seomideum] Content platform company RIDI announced on the 31st that it has revamped its service name and brand identity (BI) to strengthen its identity as a content platform based on the expansion of its business areas.

Through this brand renewal, RIDI removed "Books" from its existing service name "RIDIBOOKS" and changed it to "RIDI." This was done to break away from the framework of the former "RIDIBOOKS" and reinforce its identity as a platform that can encompass various content such as webtoons, web novels, and books.

Along with the service name change, RIDI also unveiled its new brand identity (BI). The new BI is based on the concept of "Space," symbolizing a space where customers can enjoy stories according to their tastes within various genres of content and service methods that include serialization and subscription.

In particular, the new symbol design "R" visualizes the infinite sense of space embracing diverse content and the joy of content consumption. Alongside this, design elements such as the CI/BI wordmark design and RIDI’s signature blue color were redefined.

In line with the service name change and business area expansion, the user interface (UI) and user experience (UX) were also revamped. Categories were divided into four based on content type and service method: ▲Webtoon (RIDI WEBTOON) ▲Web Novel (RIDI NOVEL) ▲Books (RIDI BOOKS) ▲Select (RIDI SELECT), creating an environment where customers can focus on their desired category.

Baek Gisik, CEO of RIDI, stated, “Through this RIDI brand renewal, we have removed the limits of our service areas and set a new milestone as a content platform. Moving forward, we will strive to build an environment where customers can explore diverse content on RIDI while immersing themselves more deeply in their personal tastes.”

This content was produced with the assistance of AI translation services.