Establishing a Trusted Distribution Base, Exploring Sales Channels, Fostering Brands, and Promoting Price Stability

Gyeongnam Provincial Government Office.

Gyeongnam Provincial Government Office.

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[Asia Economy Yeongnam Reporting Headquarters Reporter Lee Seryeong] Gyeongsangnam-do Province will establish and implement this year's fisheries distribution development implementation plan.


According to the 1st Basic Plan for Fisheries Distribution Development (2018?2022), the province will execute ▲establishing a distribution foundation for safe consumption ▲pioneering sales channels through fisheries exports and the expansion of new distribution systems ▲high value-added development through fostering fisheries brands ▲promoting fisheries consumption and stabilizing prices through supply and demand control.


To carry out these plans concretely, 33 detailed implementation plans have been prepared and will be promoted with a budget of 26.3 billion KRW.


By detailed sectors, ▲14 tasks and 23.8 billion KRW are allocated for establishing a distribution foundation for safe consumption ▲8 tasks and 1 billion KRW for pioneering sales channels through fisheries exports and new distribution system expansion ▲4 tasks and 300 million KRW for high value-added development through fostering fisheries brands ▲7 tasks and 1.2 billion KRW for promoting fisheries consumption and stabilizing prices through supply and demand control.


To establish a distribution foundation for safe consumption of fisheries products, two old fisheries auction markets will be newly constructed, and facilities at seven auction markets will be improved to enhance hygiene and freshness of fisheries products.


Fisheries processing facilities and fisheries handling and storage facilities such as ready-to-cook seafood meal kits and home meal replacements (HMR) will be intensively fostered.


Using YouTube, promotion of Gyeongnam fisheries joint brand ‘Cheonggyeonghae’ will be strengthened, and 150 items of Gyeongnam recommended products (QC) will be designated and managed, along with packaging development and support for hygiene safety facilities.


This year, the live fisheries export logistics hub center will operate with a target of 250 million USD, a 4.7% increase from last year's record-high fisheries export performance of 239 million USD.


Support will be provided for manufacturing special containers for live fish exports, overseas market development, hygiene and safety management of main export species, and joint export marketing.


To revitalize domestic fisheries consumption sentiment, which has been depressed due to COVID-19, regional fisheries festivals will be held either face-to-face or non-face-to-face depending on the situation.


Consumption promotion projects will support home shopping fees and delivery costs, and partial booth rental fees will be provided to companies participating in fisheries expos to discover new trading partners and expand fisheries information collection and exchange.


During holidays, up to 20,000 KRW will be refunded in Onnuri gift certificates for 30% of domestic fisheries purchases made at traditional markets.


Management of fisheries product origin labeling and strengthening of safety investigation and inspection systems for shellfish toxins, norovirus, and Vibrio vulnificus prevention will also be enhanced.



Kim Jehong, Director of the Marine Fisheries Bureau, said, “Fishermen in the province are experiencing many difficulties due to the prolonged COVID-19 pandemic. We will do our best to provide administrative and financial support to revitalize fisheries processing, distribution, and exports.”


This content was produced with the assistance of AI translation services.

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