Operating Participatory Programs Utilizing the Metaverse

'Yudalsan Spring Festival' to be Held in Mokpo on April 9-10 View original image


[Asia Economy Honam Reporting Headquarters Reporter Jeong Seunghyun] Mokpo City, Jeollanam-do announced on the 30th that it will hold the ‘2022 Yudalsan Spring Festival’ from April 9 to 10 around Yudalsan Mountain.


The ‘Yudalsan Spring Festival’ is a seasonal festival in Mokpo that heralds spring. It was not held for the past two years due to COVID-19, but this year it will be conducted in strict compliance with quarantine guidelines in line with the government’s daily recovery policy and the with-Corona approach.


This year’s spring festival, under the theme ‘Spring has come, enjoy spring,’ will feature various programs both online and offline, including the representative program ‘Enjoy Spring Mission Challenge 5 Types (Find, Smell, Take Photos, Throw, Make).’


Large-scale crowded events such as the spring walk (opening event), flea market (offline), and food booths, which were held in previous face-to-face festivals, will not be operated considering the COVID-19 situation. Also, although vehicle control will not be implemented, traffic control and parking guidance will be provided as weekend visitors are expected to be crowded.


The city has focused on comforting citizens and visitors exhausted by the prolonged COVID-19 pandemic and revitalizing the depressed local economy through the festival. It has organized programs that can be enjoyed online and non-face-to-face, such as metaverse and live commerce, and that can also help promote local culture and arts.


The festival, which opens with an online opening ceremony on the 9th, will broadcast live on YouTube performances including the jazz concert ‘Bom Bom Bom, Falling into Jazz’ and performances by local art groups.


Online programs such as ‘Live Commerce’ and the interactive app-based ‘Online Quiz Contest’ will also be held. In particular, programs using the metaverse, an online virtual space, such as the ‘Spring Festival Singing Contest’ and ‘Mokpo OX Quiz,’ are expected to showcase new possibilities and attractions of the online festival.


‘Live Commerce’ is a local win-win program involving companies located in the Daeyang Industrial Complex, expected to help expand sales channels and promote local businesses.


In addition, participation programs linking online and offline, such as ‘Yudalsan Spring Plogging’ and ‘MOKPO Puzzle Photo Zone Certification,’ will be operated by advance reservation for safety. A prize event will also be held for subscribing to the ‘Mokpo City’ YouTube channel and participating in SNS.


Detailed information such as program schedules can be found on the Yudalsan Spring Festival website.



Lee Hyukyoung, Chairman of the Mokpo City Festival Promotion Committee, said, “Although the COVID-19 situation is severe, we decided to hold this year’s Yudalsan Spring Festival to comfort exhausted citizens and tourists and to contribute a little to the recovery of the depressed local economy. We will operate a fun, meaningful, and safe festival by conducting various participatory online and offline programs in strict compliance with quarantine guidelines.”


This content was produced with the assistance of AI translation services.

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