"Targeting the US and Europe," Sempio Launches Two Types of 'Canned Kimchi'
[Asia Economy Reporter Eunmo Koo] Sempio announced on the 30th that it has launched canned kimchi products, 'Kimchi Original' and 'Stir-fried Kimchi,' which will be sold first in the United States and Europe.
Sempio explained, "We launched canned kimchi for overseas consumers who want to enjoy kimchi at their own dining tables with the same taste as in Korea," adding, "The cans prevent odor during distribution and storage, and the taste does not change, allowing consumers to enjoy consistently flavored kimchi anytime and anywhere." They also introduced, "Instead of fish sauce, we use a purely plant-based fermented soybean essence called Yeondu to create a deep flavor, making it easy for vegans and those who prefer plant-based diets to enjoy kimchi without concern."
Sempio plans to actively target overseas markets with the overseas version of 'Saemine Kitchen Kimchi Seasoning,' which adapts the taste and cooking methods of kimchi seasoning to local markets.
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A Sempio representative said, "As the status of K-food is rising worldwide, we will first sell canned kimchi in the United States and Europe for overseas consumers," and added, "We will expand our overseas product lineup and sales channels and actively communicate through our global website."
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