Customellow Releases 3rd 'Prekker Collection'... "Functional with Antibacterial Yarn Applied"

[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division's menswear brand ‘Customellow’ announced on the 30th that it will launch its third Prekker collection for the SS season.

‘Prekker’ is a compound word of ‘Free’ and ‘Worker’ and was first released in the 21SS season. Outerwear such as utility jumpers and outer shirts were practically sold out, with a sales rate reaching 99%.

This SS season, the quantity has been doubled compared to the 21SS season. The colors are three: black, khaki, and beige. In addition to strengthening outerwear, the pants silhouettes have expanded from baggy fit to include wide straight fit and cargo jogger fit, broadening the range of choices. For summer, short-sleeve tops, shorts, and accessories have also been added, presenting a total of 22 styles.

The biggest feature of the Prekker collection is functionality. It uses Q-PLUS, an antibacterial yarn developed by Kolon Glotech applying copper, and Customellow independently developed antibacterial materials utilizing this. All products in the Prekker collection inhibit the growth of microorganisms such as bacteria and mold, preventing unpleasant odors and product contamination.

Designed with three-dimensional patterns considering human body movement, it ensures comfort even for active people. There are also hidden details for convenience. Various sizes of pockets are applied to easily store masks, smartphones, Bluetooth earphones, which have become essentials for modern people. There is also a magnetic zipper that can be locked with one hand.

Customellow Brand Manager Lee Dong-ho said, "The Prekker collection is a functional line presented by Customellow, combining its unique witty details and design with antibacterial materials to offer an unprecedented style," adding, "We hope you experience another charm of Customellow with the Prekker collection this spring and summer."

Customellow will introduce the Prekker collection through a dedicated page on Kolon Mall starting from the 31st. A promotion will also be held offering a package of two pairs of Prekker socks to customers who purchase over 150,000 KRW. The Prekker collection can be found at Customellow stores nationwide as well as the online select shop 29CM.

This content was produced with the assistance of AI translation services.