Daesang Cheongjeongwon Launches 'Baroeat Anjuya Muktai Craze' 3-Item Series

[Asia Economy Reporter Song Seung-yoon] Daesang Cheongjeongwon announced on the 30th that it has launched three types of ‘Baroeat Anjuya Meoktae Yeolpung,’ snacks that can be eaten immediately without cooking.

The new products include three flavors: ‘Meoktae Yeolpung Sweet Honey Flavor,’ ‘Meoktae Yeolpung Spicy Fire Chicken Flavor,’ and ‘Meoktae Yeolpung Cheongyang Teriyaki Flavor.’ These are reinterpretations of meoktae, a grilled snack popular as a beer side dish in the 70s and 80s, into snack-type anju (side dishes) in line with the newtro trend.

The three types of ‘Baroeat Anjuya (夜) Meoktae Yeolpung’ feature a crispy texture achieved by air-roasting thick dried pollack, well-dried in the winter wind, using Anjuya’s unique know-how. They are grilled with a special sauce applied directly, so there is no need to prepare additional sauce, allowing consumers to enjoy them according to their taste preferences.

A Daesang official said, "With the retro trend, gamak specialty stores and long-established hof houses are gaining popularity, leading us to launch meoktae as a new product," adding, "We plan to expand the ‘Baroeat Anjuya’ lineup so that it can be conveniently enjoyed anywhere without cooking."

This content was produced with the assistance of AI translation services.