Lotte Homeshopping Records 640 Export Consultations and Approximately 100 Billion KRW in Consultation Amounts in Dubai

'Korea Brand Expo in Dubai' Successfully Concluded
640 Consultations, Consultation Amount $79.8 Million

Lotte Homeshopping held the 'Korea Brand Expo in Dubai' export consultation from the 25th to the 29th. (From left) Hyeongju Yoo, Head of Support Division at Lotte Homeshopping, Mahra Aldanhani, First Secretary of the UAE Embassy in Korea, Yuri from Girls' Generation, and Yoonsang Jung, Head of Communications Division at Lotte Homeshopping, are taking a commemorative photo at the dual live broadcast ceremony.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 30th that it recorded 640 consultation cases and approximately 79.8 million USD (about 100 billion KRW) in consultation performance at the 'Korea Brand Expo in Dubai' export consultation held from the 25th to the 29th to support the overseas expansion of small and medium-sized enterprises (SMEs).

'Korea Brand Expo' is Lotte Homeshopping's representative win-win program that connects SMEs struggling to develop sales channels with overseas distributors. The export consultation was held for the first time in Dubai, a promising export region known for its high preference for K-brands. About 100 domestic SMEs and approximately 200 buyers from the Middle East neighboring countries including the United Arab Emirates, Kuwait, and Qatar participated in the online and offline consultation. The on-site contract promotion amount for offline participating companies also reached 9.47 million USD.

Through the official website, a V-catalog containing product demonstration videos of participating companies and product review videos by influencers such as Girls' Generation's Yuri and idol group SF9 were showcased, recording a cumulative view count of about 200,000. Offline events targeting local Dubai customers, including a product showcase of domestic SMEs, a concert by idol group VICTON, a beauty makeup show, and a surprise hidden camera featuring the popular character 'Bellygom' with 1.1 million fandom, attracted 30,000 customers over three days.

On the last day of the event, the 29th, a commemorative ceremony was held via a dual live broadcast connecting the InterContinental Hotel COEX in Samseong-dong, Seoul, and Dubai. In Seoul, Wan-shin Lee, CEO of Lotte Homeshopping, Hyung-joo Yoo, Head of the Support Headquarters, Minister Kwon Chil-seung of the Ministry of SMEs and Startups, Mahra Aldanhani, First Secretary of the UAE Embassy in Korea, and Girls' Generation's Yuri attended. In Dubai, Seok-gu Lee, Korean Ambassador to the UAE, and Byung-doo Ahn, Director of the Dubai BI of the Korea SMEs and Startups Agency, participated via video and on-site. The ceremony celebrated the successful conclusion of the event and included a tour of the product exhibition hall by the attendees.

Meanwhile, since 2016, Lotte Homeshopping has been holding export consultations in regions where SMEs wish to expand, providing one-on-one consultations and product localization consulting. When offline consultations became difficult due to COVID-19, it has been conducting non-face-to-face methods connecting multiple countries simultaneously based on online platforms since last year. So far, through a total of 13 sessions, it has recorded approximately 7,200 consultation cases and consultation amounts of 834.19 million USD.

Hyung-joo Yoo, Head of the Support Headquarters at Lotte Homeshopping, said, "We are pleased to have achieved results beyond expectations by holding the 'Korea Brand Expo' for the first time in Dubai after the event to help SMEs expand overseas," and added, "We plan to actively support SMEs in developing sales channels by expanding export consultation countries focusing on promising export regions with high preference for Korean brands."

This content was produced with the assistance of AI translation services.