CU launches quick meals with Kkudang and Kushimasa... "Popular restaurant menus at convenience stores"

On the 30th, a model at convenience store CU is introducing collaboration products with popular restaurants 'Kkupdang' and 'Kushimasa'.

[Asia Economy Reporter Lim Chunhan] CU announced on the 30th that it will sequentially launch a series of convenient meals using signature menus in collaboration with the SNS-famous restaurants ‘Kkupdang’ and ‘Kushimasa’.

Kkupdang is a barbecue specialty restaurant located in Sinsa-dong and Seongsu-dong, selected for the Michelin Guide Bib Gourmand. Kushimasa is a popular fried food omakase specialty restaurant located in Nonhyeon-dong and Hannam-dong, receiving favorable reviews. Both places are nationally famous, making reservations difficult.

CU has partnered on recipes to allow customers to easily and conveniently enjoy the signature menus of these two restaurants anywhere nationwide, developing a total of seven products including lunch boxes, gimbap, hamburgers, and pasta. The Kushimasa Donkatsu Mayo Triangle Gimbap is a rice ball filled with thick donkatsu topping and Kushimasa’s special mayo sauce, fitting the concept of a fried food omakase specialty restaurant.

Next month, CU plans to release instant meals reinterpreting Kkupdang’s side menus. The Kkupdang Gochujang Suran Pasta is a unique dish featuring gochujang cream sauce served with a poached egg and secret truffle oil, and the Kkupdang Grandmother’s Doenjang Jjigae is a product that highlights the flavor of pork with savory doenjang broth.

CU plans to continuously discover hidden local restaurants to meet the demands of customers seeking new convenience store foods and to promote mutual growth with small business owners.

A BGF Retail official said, “Through CU, which has the largest store infrastructure nationwide, we serve as a bridge to allow customers to more easily access famous local restaurants,” adding, “We will continue to develop differentiated menus in line with the latest restaurant trends to contribute to customer satisfaction and regional coexistence.”

This content was produced with the assistance of AI translation services.