Woori Financial Group Officially Sponsors National Esports Team at 2022 Hangzhou Asian Games

At the Woori Financial Group headquarters in Jung-gu, Seoul, commemorative photos were taken after the sponsorship agreement ceremony with Kim Young-man, President of the Korea e-Sports Association (from the left), Sohn Tae-seung, Chairman of Woori Financial Group, and Yoo Seung-min, IOC Athletes' Commission member. Photo by Woori Financial Group

[Asia Economy Reporter Song Seung-seop] Woori Financial Group announced on the 29th that it will officially sponsor the national e-sports team at the 2022 Hangzhou Asian Games.

Woori Financial Group held an official sponsorship agreement ceremony for the Korean e-Sports Association national team at its headquarters in Jung-gu, Seoul, the day before. The ceremony was attended by Sohn Tae-seung, Chairman of Woori Financial Group, Kim Young-man, President of the Korean e-Sports Association, and Yoo Seung-min, IOC (International Olympic Committee) Athletes' Commission member.

At the 2022 Hangzhou Asian Games, eight e-sports were selected as official events. Woori Financial Group sponsors the national team under the association, and Woori Bank supports the 'League of Legends (LOL)' league, which it has been sponsoring since 2019.

Through sponsorship, Woori Financial Group plans to establish itself as a comprehensive digital financial group surpassing digital platform companies. They also expect one-team synergy in brand strategy.

Sohn Tae-seung, Chairman of Woori Financial Group, stated, "We will actively support e-sports, which the MZ generation is enthusiastic about, in various ways," adding, "I hope the national team achieves good results at the Hangzhou Asian Games in September and brings comfort and joy to the people exhausted by COVID-19."

This content was produced with the assistance of AI translation services.