Guho Plus Unveils 2022 Summer Collection 'Freedom Felt at the Sea'

[Asia Economy Reporter Song Seung-yoon] Kuho Plus, a minimal young contemporary brand under Samsung C&T Fashion Division, announced on the 29th that it has launched a summer collection expressing the freedom of the seaside.

Kuho Plus set the theme for this summer season as "Movement," capturing the instinctive motion of enjoying freedom in the collection. Especially this season, with a marine concept, it expresses the freedom enjoyed by escaping everyday life to the seaside. The photoshoot was set against the backdrop of a yacht racing venue.

Kuho Plus released differentiated designs suitable for both everyday and special occasions, utilizing navy, blue, and green colors in casual jumpers, tailored jackets, graphic T-shirts, mini dresses and skirts, short pants, and denim pants. They also showcased youthful casual outfits such as puff-sleeve jumpers with three-dimensional silhouettes paired with logo-embroidered T-shirts and blue denim shorts with outer pocket designs, as well as beige linen-blend zip-up jumper and short pants setups.

Various dress items that are cool to wear in summer and easy to style were also released. Bold styles were presented, including the Cocoon Fit Dress, which has sold over 2,000 units since its first launch, a long dress with a slit on the back, and a shirt mini dress featuring cut-out details on the front.

Kuho Plus team leader Bae Yoon-shin said, “This season’s collection expresses the freedom enjoyed at the cool seaside by escaping the stifling everyday life,” and added, “We recommend trying bold styling this summer with short shorts, mini skirts, and dresses with slits.”

This content was produced with the assistance of AI translation services.