Bodyfriend Appoints Jiseong Kyu as Vice Chairman... "Will Lead Leap to Global Digital Healthcare Group"

Taking Charge of Practical Bodyfriend Management Upon Inauguration

On the 28th, at the inauguration ceremony held in the auditorium on the basement first floor of Bodyfriend Dogok Headquarters, Vice Chairman Jiseong Kyu is delivering his inaugural address.

[Asia Economy Reporter Kim Cheol-hyun] Bodyfriend (CEO Park Sang-hyun) announced that Vice Chairman Jiseong Kyu took office on the 28th. Upon his inauguration, Vice Chairman Ji will take the lead in overseeing all aspects of Bodyfriend's business and will effectively manage the company. He will be responsible for and have authority over all management areas, from key domestic and international business decisions to establishing system management, company-wide innovation, and global expansion, stepping forward to lead these efforts.

Vice Chairman Ji presented five key initiatives: ▲building a strong brand image as a global top-tier healthcare group, ▲significantly expanding the global market, ▲advancing digital system management, ▲strengthening customer communication in the era of non-face-to-face and hyper-personalization, ▲creating a desirable workplace and an open corporate culture. He said, "We will work together to make these five initiatives natural habits, join hands to overcome adversity, and share the fruits of our achievements."

Vice Chairman Ji is an expert in the fields of 'global' and 'digital.' Having spent over 30 years in the financial sector, he was known as a 'global expert' in finance, notably growing Hana Bank's China branch. During his tenure as Hana Bank President, he successfully led digital transformation (DT) and strengthened the competitiveness of financial platforms as the leader overseeing the digital division. Leveraging these strengths, Vice Chairman Ji will not only oversee Bodyfriend's overall management but also lead new businesses such as global operations in China and the United States, as well as digital healthcare.

Vice Chairman Ji stated, "If we achieve continuous innovation with joy, we will realize the dream of becoming the global number one top-tier digital healthcare group," adding, "From this moment on, I will spare no effort to support the employees and dedicate all my capabilities to Bodyfriend's growth and leap forward without rest."

This content was produced with the assistance of AI translation services.