KOTRA Partners with Naver Cloud to Support ICT Companies' Overseas Expansion
Building Collaborative Models... Expanding Overseas ICT Project Contracts
[Asia Economy Reporter Jin-ho Kim] KOTRA announced on the 28th that it signed a Memorandum of Understanding (MOU) with Naver Cloud at its headquarters in Yeomgok-dong, Seoul, to support the overseas expansion of domestic information and communication technology (ICT) companies.
Through this agreement, it is expected that support for overseas expansion in a win-win model between large and small businesses will be strengthened to boost exports of domestic small and medium-sized ICT and software (SW) companies that lack industry recognition and overseas networks. Additionally, collaboration and role-sharing between KOTRA and the platform company Naver Cloud are anticipated to expand the overseas project entry of excellent solutions.
KOTRA utilizes its network of 127 overseas trade offices in 84 countries to identify local ICT project demands and conducts marketing activities to facilitate the entry of promising technologies into local markets, thereby supporting project acquisition and export performance. Naver Cloud will cooperate in discovering promising ICT SMEs and startups for overseas expansion and support the establishment of IT strategies to strengthen the capabilities of domestic-oriented SMEs and their overseas advancement.
Furthermore, both parties agreed to jointly focus on supporting overseas marketing and incubating overseas expansion for domestic SMEs. They plan to promote various ICT overseas expansion support projects such as overseas roadshows and consultation meetings. Through ‘Global Mobile Vision (GMV) 2022,’ a leading domestic B2B export platform in the ICT sector, they also plan to conduct exhibition promotions targeting overseas buyers.
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Yoo Jung-yeol, President of KOTRA, stated, “We hope this agreement will serve as an opportunity to build a model for overseas expansion from discovering excellent technology companies in collaboration with large platform companies.” He added, “We will support the discovery of customized projects for ICT SMEs to revitalize software (SW) exports.”
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