Gmarket Announces 'Delivery War'... Expands Dawn and Holiday Delivery Across Seoul

Membership-Only Dawn Delivery Service Now Available Throughout Seoul
"Gangnam Area Pilot Operation Sees 4x Surge in Volume... Potential Confirmed"
Holiday Delivery Service Also Introduced for All Members

Models are introducing 'Dawn Delivery' and 'Holiday Delivery,' which are being expanded by Smile Delivery operated by Gmarket and Auction.

[Asia Economy Reporter Yuri Kim] Smile Delivery, operated by Gmarket and Auction, announced on the 28th that it will expand its 'early morning delivery' and 'holiday delivery' services throughout Seoul.

Smile Delivery, which allows customers to conveniently receive mart products and daily necessities, offers early morning delivery. Smile Club members, who are membership subscribers of Gmarket and Auction, can receive products with early morning delivery stickers ordered before 8 PM by 7 AM the next day. Convenience has also been enhanced. By entering delivery information in advance, customers are automatically informed whether early morning delivery is available, and can check arrival information by delivery location. If early morning delivery is not desired, customers can choose to have delivery only during the next day, allowing use tailored to their lifestyle.

Consumer expectations for this early morning delivery service are also high. The early morning delivery service was piloted from the 24th of last month in the Gangnam, Seocho, and Songpa districts of Seoul, and the volume of early morning deliveries in the fourth week increased nearly fourfold (279%) compared to the first week of service, showing significant results.

Along with early morning delivery, a 'holiday delivery' service available to general members is also introduced. This service delivers products the next day if ordered the day before a holiday. If orders are placed by midnight the day before Sunday or legally designated public holidays, products can be received the next day regardless of the holiday.

More detailed information about early morning delivery and holiday delivery can be found under the 'Smile Delivery' tab on the Gmarket and Auction pages.

Taekcheon Lee, Head of the Sales Division at Gmarket, said, "To provide differentiated delivery services, we have reflected consumers' lifestyles and expanded the upgraded early morning delivery service throughout Seoul. Starting with this early morning delivery service, we will further strengthen our last-mile capabilities so that consumers can experience the best delivery service."

Meanwhile, 'Smile Delivery' is the largest open market fulfillment platform in Korea, launched by Gmarket in 2014, linking delivery agency and consignment with e-commerce order processing. It is a comprehensive agency service responsible for product storage, order processing, packaging-delivery, and customer inquiry response for sellers. By operating a 'hybrid logistics model' through collaboration with companies that have their own warehouses or cold chains such as VendorFlex and SellerFlex, the categories handled are expanding to daily necessities, electronics, fashion, and fresh food.

This content was produced with the assistance of AI translation services.