7-Eleven Launches '100% Buckwheat Perilla Oil Makguksu'

Seven Eleven's '100% Buckwheat Perilla Oil Makguksu'.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven has launched ‘100% Buckwheat Perilla Oil Makguksu’.

According to 7-Eleven on the 28th, the newly introduced ‘100% Buckwheat Perilla Oil Makguksu (5,000 KRW)’ features a clean, savory, and addictive umami flavor that can be enjoyed conveniently.

This product reproduces the cooking method of Wonju, Gangwon-do, the hometown of perilla oil makguksu. Using 100% buckwheat noodles made by extrusion, the noodles remain chewy and luxurious in texture without becoming soggy over time, distinguishing them from regular buckwheat noodles. The harmony of a secret soy sauce that enhances umami and the savory flavor of perilla oil is a key characteristic. Additionally, roasted sesame seeds, seaweed flakes, and pickled radish are included to add richness and provide a diverse taste experience.

To celebrate the launch of the 100% Buckwheat Perilla Oil Makguksu, 7-Eleven will offer a 10% discount on pre-orders of the product through the ‘7-Eleven app’ starting from the 29th.

Kim Hayoung, MD of the 7-Eleven Food Team, said, “The makguksu we introduced this time is confidently made with a harmonious blend of 100% buckwheat noodles and perilla oil, ensuring both taste and quality. We will continue to introduce new products that reflect the latest trends.”

This content was produced with the assistance of AI translation services.