McDonald's Appoints Kim Gi-won, Current Chief Marketing Officer, as New CEO
[Asia Economy Reporter Moon Hyewon]McDonald's Korea announced on the 27th that it has appointed Kim Giwon, the current CMO (Chief Marketing Officer) of McDonald's Korea, as the new CEO. The official inauguration date is May 1 of this year.
Anthony Martinez, the current CEO who has led McDonald's Korea for the past two years, will take on the role of CEO of McDonald's Australia.
New CEO Kim stated, "We will further strengthen the customer-centric management promoted by CEO Anthony Martinez to accelerate McDonald's Korea's growth momentum."
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CEO Kim is a professional with over 20 years of experience in marketing strategy and execution at Coca-Cola, SBS Media Holdings, and Procter & Gamble (P&G). Since joining as CMO in April 2020, he has overseen brand marketing for 'The BTS Set,' 'Taste of Korea,' 'Best Burger,' and 'McCaf?,' among others.
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