Diageo Korea Sells 'Windsor' Brand to Private Equity Fund for 200 Billion KRW

[Asia Economy Reporter Song Seung-yoon] Diageo Korea announced on the 25th that it will sell the Windsor whiskey brand, including the W Series, to the domestic private equity consortium 'Bayside Private Equity - Metis Private Equity.' The sale price is 200 billion KRW, and the sale process is expected to be completed in the 2023 fiscal year.

Sam Fisher, President of Diageo Asia Pacific and Duty-Free Division, said, "This sale marks a new chapter in the history of Diageo Korea," adding, "Diageo's firm commitment to the Korean market remains unchanged, and alongside consumers' growing interest in international whiskey, we will further expand our premium international spirits and beer business."

He continued, "This sale is part of our active portfolio management efforts, and to ensure a smooth transition, we will cooperate with employees, labor unions, customers, and Bayside-Metis."

Kim Beom-jun, CEO of Bayside Private Equity, said, "Windsor is an important part of our investment portfolio, and we aim to participate in the dynamic Korean alcoholic beverage market by leveraging Windsor," adding, "We are confident that we can further unlock the potential of the Windsor brand, which has undergone continuous innovation, and we will work closely with Diageo over the coming months to ensure a smooth acquisition process."

This content was produced with the assistance of AI translation services.