Victory of the National Soccer Team Against Iran... Emart24's Beer Sales Soar
[Asia Economy Reporter Lim Chunhan] On the day the South Korea national football team secured a victory against Iran, sales of beer, snacks, and hangover relief products at convenience stores significantly increased.
According to Emart24 on the 25th, beer sales on the previous day rose by 21% compared to the same day of the previous week, snacks increased by 17%, other snacks by 14%, and hangover relief drinks by 26%. In particular, craft beer sales doubled, recording the highest sales volume on the same day this year.
By time slot, beer sales between 7 PM and 8 PM, before the match started, showed the highest increase rate of 36% compared to the previous week. The 10 PM to 11 PM slot showed the second highest increase rate at 26%. Hangover relief products recorded a high increase rate of 42% during both 10 PM to 11 PM and 11 PM to midnight.
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An Emart24 official stated, "It appears that sales increased as customers purchased alcoholic beverages and snacks at convenience stores to enjoy while watching and cheering for the football match."
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