Black Yak Targets Spring Hikers with Seasonal Hiking Items

Proposing Sustainable Hiking with the '343' Series of Hiking Boots

[Asia Economy Reporter Song Seung-yoon] Black Yak announced on the 25th that it has organized a diverse lineup of products to allow hiking beginners to intermediate hikers to choose items that suit their level and preferences.

Through the hiking boots ‘343’ series, Black Yak proposes sustainable hiking that encourages enjoying daily life with the remaining energy after a healthy and safe hike. Last year, the flagship product ‘Yak 343 D GTX’ was also known as the IU hiking boots and recorded the highest sales ever for a single item among Black Yak shoes. Black Yak released the upgraded successor product ‘343 ARC GTX’ and also unveiled the ‘343 ARC GTX’ campaign video featuring IU as the model.

There are also Gore jackets useful for spring hikes with significant temperature changes. Black Yak’s spring hiking Gore jackets, the ‘M Vision GTX Jacket’ and the ‘M Wonder GTX Jacket,’ are made of Gore-Tex material with excellent waterproof, water-repellent, and breathable functions, blocking external moisture while expelling internal sweat and humidity to maintain comfort. They also introduced hiking backpacks resembling vests.

Black Yak is currently holding the ‘343 Challenge’ hiking event until May 31, where participants can share their experiences of sustainable hiking.

This content was produced with the assistance of AI translation services.