Dongwon Dearfood Pre-Sells New HMR Products at 'The Live' View original image

[Asia Economy Reporter Koo Eun-mo] Dongwon Dear Food announced on the 24th that it will pre-sell Dongwon F&B's new product, "Dim Sum Xiaolongbao," through its own live commerce channel "D Live" established on the food specialty online mall "Dongwon Mall."


Dim Sum Xiaolongbao is a Chinese-style dumpling product made with domestic pork, green onions, onions, and cabbage, offering rich juice and texture. Starting from the 1st of next month, it will be available for purchase at offline stores such as discount stores and large supermarkets, as well as major online malls including Dongwon Mall.


Dongwon Dear Food has prepared various home meal replacement (HMR) products that can be used as side dishes, snacks, or late-night meals, including the new Dim Sum Xiaolongbao. Customers can enjoy products such as "Yangban Insaeng Matjip Dumplings," made with a golden ratio of 17% dumpling skin, the tteokbokki HMR brand "Tteokbokki-ui Sin," and the premium HMR brand "Cuisine" at discounts of up to 41%.



During the live broadcast, 10 customers who participate in the quiz event held every 10 minutes will receive the new product "Dim Sum Xiaolongbao" and 30,000 won worth of Dongwon Mall points. Additionally, 10 customers who purchase broadcast-exclusive products worth over 70,000 won will be gifted a set including "Dim Sum Xiaolongbao," a tasting pack of "Yangban Insaeng Matjip Dumplings" (4 pieces), and a cooling pack. The first 600 customers to purchase products will receive a tasting pack of "Yangban Insaeng Matjip Dumplings" (4 pieces). All customers who participate in real-time chat during the live broadcast will receive 500 won worth of Dongwon Mall points.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing