Digital Innovation by Jung Young-chae, CEO of NH Securities... MTS 'Namu Securities' Balance Approaches 50 Trillion Won

[Asia Economy Reporter Park So-yeon] The customer account balance of NH Investment & Securities' MTS (Mobile Trading System) Namu Securities has approached 50 trillion won.

According to the financial investment industry on the 23rd, the customer account balance of Namu Securities was recorded at 49.9397 trillion won as of the end of 2021. This is an increase of about 58% compared to the balance at the end of 2020 (31.5391 trillion won).

The total assets of NH Investment & Securities' retail customers stood at 239 trillion won as of the end of 2021, while corporate customer assets totaled 152 trillion won. The fact that the MTS Namu Securities, launched in 2016, accumulated an account balance of 50 trillion won in about five years demonstrates the explosive growth of NH Investment & Securities' digital platform.

This growth is even more prominent in terms of profit. Namu Securities' ordinary profit last year was about 150 billion won, accounting for approximately 55% of NH Investment & Securities' WM division's ordinary profit (272 billion won) last year. The revenue mainly comes from stock-backed loans and credit loans, with interest rates set at around 4.7% to 9.7%.

Namu Securities secured 2,611,593 customer accounts as of the end of 2021 through aggressive marketing, including a 'lifetime commission-free' policy for new subscribers. The number of accounts, which was about 219,648 at the end of 2018, the first year of CEO Jung Young-chae's tenure, increased more than tenfold in about three years.

CEO Jung Young-chae launched digital innovation by establishing a dedicated digital innovation organization to proactively respond to the digital paradigm shift in the financial industry upon his appointment in 2018. He especially focused on building a differentiated digital platform for the 20s and 30s age groups. Recently, he partnered with SamproTV, a financial investment specialized YouTube channel, to launch Namu Premium, a premium content subscription service.

A financial investment industry official said, "The platform called Namu Securities has received explosive interest from the 20s and 30s generations due to the 'lifetime free commission policy,' resulting in NH Investment & Securities being promoted to younger generations in reverse," adding, "The CEO's maintenance of a sense of urgency from the early days of his appointment through the current digital transformation period, emphasizing that even large companies could fall behind if they fail to establish a proper non-face-to-face strategy, seems to have been effective."

Meanwhile, NH Investment & Securities held its 55th regular shareholders' meeting at its Yeouido headquarters on the same day and reappointed the current CEO Jung Young-chae. The term is two years. They approved last year's financial statements and consolidated financial statements, and resolved a total dividend of 331.9 billion won, with 1,050 won per common share and 1,100 won per preferred share.

This content was produced with the assistance of AI translation services.