"Canyon to Donate for Polar Bears if He Wins" Kia to Conduct Social Contribution Linked with Gaming Team

[Asia Economy Reporter Choi Dae-yeol] Kia, which sponsors the esports team, will launch an eco-friendly donation project called the ‘Damwon Kia Snowball Donation Campaign’ starting on the 23rd.

Kia, sponsoring the esports team Damwon Kia, popular among young people for games like League of Legends (LoL), will accumulate donations based on the team’s domestic league match records, with the company and its employees donating at the end of the season. This is the first time an esports sponsor has launched a social contribution campaign linked with the team. The campaign name Snowball is derived from the snowball effect, where a small snowball grows as it rolls.

The company plans to designate donation recipients that can convey a message of sustainability. Inspired by Damwon Kia player Canyon’s resemblance to a polar bear, the campaign will support activities for the habitat of the endangered polar bear. Donations will be calculated based on player performance during the LCK Spring Playoffs and Summer season this year. The company will donate according to the team’s overall performance, while employees will voluntarily select their favorite players to accumulate donations.

This content was produced with the assistance of AI translation services.