Samsung Life Insurance Launches Customer Panel 3.0 to Strengthen Communication with MZ Generation

[Image source=Yonhap News]

[Asia Economy Reporter Changhwan Lee] Samsung Life Insurance announced on the 23rd that it will strengthen communication with MZ generation (born from the early 1980s to the early 2000s) customers through Customer Panel 3.0.

Samsung Life Insurance explained that it formed a customer panel consisting of 820 members representing its 8.2 million customers and will separately launch an MZ Customer Panel to reflect the opinions of customers in their 20s and 30s.

To incorporate customers' voices into management, Samsung Life Insurance introduced the customer panel system for the first time in the financial sector in 2004, and since 2011, it has selected online panels to open the era of 'Customer Panel 2.0.'

This year, it will accelerate customer-centric management through 'Customer Panel 3.0,' which includes the addition of the MZ Customer Panel.

The MZ Customer Panel consists of 10 customers in their 20s and 30s, who have relatively low interest in insurance. Operated separately from the existing panel, the MZ Customer Panel will actively propose to Samsung Life Insurance the products and services desired by the 20s and 30s generation through various activities such as mobile customer survey systems and metaverse branch experiences.

The entire customer panel of 820 members will engage in various activities such as product and service trials and surveys to identify inconveniences and suggest ideas for improving convenience.

According to the company, based on the ideas from the customer panel last year, improvements were made such as better branch and plaza location finding and customer waiting status checking functions.

A Samsung Life Insurance official said, “We will work closely with the 820 customer panel members, including the MZ Customer Panel, and by listening carefully even to small voices, we will reflect diverse customer opinions in management,” adding, “We plan to continuously build customer-centric services and work culture.”

This content was produced with the assistance of AI translation services.