Nongshim Selects Actor Park Seo-joon as Model for 'Baeksansu'

[Asia Economy Reporter Koo Eun-mo] Actor Park Seo-joon has been selected as the model for Nongshim's Baeksansu.

Nongshim announced on the 23rd that actor Park Seo-joon has been chosen as the model for Baeksansu and that a new advertisement will be unveiled.

This advertisement is structured around Park Seo-joon's question, "Where does the water we drink come from?" and introduces the unique features of Baeksansu, a natural spring water that is not artificially pumped.

A Nongshim official stated, "We selected actor Park Seo-joon as the model because his bright and positive energy, shown through his recent active engagements, matches well with the image of Baeksansu, which springs naturally from Baekdusan. Since Baeksansu is widely loved across all ages and genders, we expect to build a healthy image together with it."

Nongshim Baeksansu is the only natural spring water in Korea that naturally flows from its source. Bottled water pumped artificially through pipes may mix with underground water veins, making it difficult to maintain a consistent mineral balance, but Baeksansu boasts the same taste and quality all year round.

This content was produced with the assistance of AI translation services.