Emart Strawberry Museum Event... "Discover 11 Unique and Premium Varieties"

On the 23rd, a customer is purchasing strawberries at Emart Seongsu Branch in Seongdong-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 23rd that it will hold a "Strawberry Museum" event from the 24th to the 30th, showcasing a total of 11 varieties ranging from regular strawberries to premium strawberries.

Featured products include Saebyeok Strawberry, Damyang Strawberry, Vitaberry, and White Strawberry. Emart has prepared about 300 tons of stock, approximately 50% more than usual, for this event.

According to Emart, total strawberry sales from November last year to February this year increased by about 7% compared to the same period last year. In particular, premium strawberry sales increased by 26% year-on-year. Last year, premium strawberries accounted for about 23% of total strawberry sales, but this year the share rose to about 29%.

Emart is expanding customer choices and strengthening its fresh food competitiveness through variety diversification and an early-in late-out strategy. Thanks to this strategy, sales continue from mid-November, about three weeks earlier than the usual strawberry sales season, until the end of April, allowing customers to purchase strawberries at the mart for nearly half the year.

Considering the characteristic of strawberries that easily spoil as the weather warms, Emart is actively utilizing smart farm cultivation. Additionally, to offer high-quality premium strawberries, Emart operates exclusive farming groups for certain varieties, focusing on quality control and supply stabilization.

An Emart representative said, "This event was planned to provide customers with high-quality strawberries secured through continuous fresh food innovation," adding, "We will continue to strive to offer more diverse varieties at reasonable prices."

This content was produced with the assistance of AI translation services.