Purpose of the Project Unclear, Name Changed
Seoul City Plans to Produce and Distribute 4,000 Copies of 'Leaflet' Nationwide
Oh Se-hoon Visits Seoul-Style Moa Daycare Center in Magok Complex

Seoul City Renames 'Gongyu Daycare' to 'Moa Daycare'..."Adopted by Yoon, Supporting Nationwide Expansion" View original image


[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 22nd that it plans to expand the 'Seoul-type Shared Daycare Centers' to all 25 autonomous districts, rename them as 'Seoul-type Moa Daycare Centers,' and support their nationwide spread. President-elect Yoon Seok-yeol has adopted the Seoul-type Moa Daycare Centers as part of his childcare pledge.


The Seoul Metropolitan Government explained the reason for the name change, stating, "The meaning of 'sharing,' which refers to jointly implementing childcare programs and teaching materials, was perceived as 'joint ownership' in actual childcare settings, causing the purpose of the project to be inaccurately conveyed."


The Seoul Metropolitan Government plans to actively support the nationwide expansion of the renamed Seoul-type Moa Daycare Centers, which were selected as part of President-elect Yoon's childcare pledge, through a public contest targeting childcare teachers. The city will produce 4,000 copies of a 'leaflet' containing the background, project details, case introductions, and project effects, distributing them to district childcare support centers, Kiwoom Centers, autonomous district community service centers, and other cities and provinces. Additionally, a 'manual' detailing the project will be created and distributed nationwide.


Mayor Oh visited a Seoul-type Moa Daycare Center in the Magok complex of Gangseo-gu in the afternoon to hold a plaque ceremony and expressed his determination to support the nationwide expansion of the Seoul-type Moa Daycare Centers. During a communication meeting with childcare staff, he listened to their vivid voices regarding the improvements and areas for enhancement through the community operation of Moa Daycare Centers, as well as improvements needed for the working environment and rights protection of childcare staff.


Furthermore, two representative teachers newly appointed as ‘Seoul-type Full-time Teachers’ were presented with aprons bearing the ‘Seoul-type Full-time Teacher’ logo. Along with congratulatory remarks, Mayor Oh urged them to become key figures in Seoul’s representative childcare project by providing a good working environment and delivering high-quality childcare services to children. The ‘Seoul-type Full-time Teacher’ program has attracted high interest, with other cities and provinces expressing a desire to benchmark it.


Meanwhile, along with the name change, the Seoul Metropolitan Government has newly developed an official BI for the Seoul-type Moa Daycare Centers. The city plans to attach plaques applying the official BI sequentially to 160 locations, starting with the Moa Daycare Center in the Magok complex. The ‘Seoul-type Moa Daycare Center’ BI design cleverly expresses a home for children, the future protagonists, by combining the motif of a brightly smiling child's face. Using children's handwriting, it represents a child-centered and fun childcare environment, and the bright colors emphasize a friendly image.



Mayor Oh said, “We will make the Seoul-type Moa Daycare Centers Seoul’s representative childcare brand and steadily implement the ‘Seoul City Mid- to Long-term Childcare Plan’ to provide stable childcare environments for daycare centers, happy jobs for childcare staff, and high-quality childcare services for children and parents.”


This content was produced with the assistance of AI translation services.

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