A 'Seoul Fashion Week On-site Fashion Show' Held at Han Collection Gwanghwamun Branch

First Offline Seoul Fashion Week in 3 Years Since October 2019
Seoul Fashion Week Trade Show and On-site Exhibition Scheduled Until the End of May

'2022 F/W Seoul Fashion Week' Saintigo Fashion Show.

[Asia Economy Reporter Yuri Kim] Lotte Tour Development announced on the 22nd that an on-site fashion show for the '2022 Fall/Winter (F/W) Seoul Fashion Week' was held on the 20th at Han Collection Gwanghwamun Building branch, a K-Fashion mall.

Seoul Fashion Week, which runs until the 23rd, is being conducted in a hybrid on-offline format, combining on-site fashion shows and online live streaming, led by global ambassador actor Lee Jung-jae. This marks the first time in three years since October 2019 that on-site (offline) fashion shows, which were halted due to COVID-19, have resumed.

On the 20th, fashion shows by Generation Next (next-generation designer group) such as J Choi, Saintigo, and Nodicoma were held on the basement first floor of Han Collection Gwanghwamun Building. On the 21st, shows by Navy's Candle, Beem Studio, and Ice Garden followed, and on the 22nd, on-site fashion shows by Preno Seoul, July Column, and Muab took place. The fashion shows are simultaneously broadcast worldwide via YouTube, Naver TV, and TikTok.

In addition to trade shows supporting domestic designers' entry into the global market, a Seoul Fashion Week on-site exhibition where general consumers can directly purchase the brands is also being operated until the end of May. Including 55 brands housed in Han Collection such as Jane Song, Chae New York, YCH, Lang & Lu, and Margarinfingers, a total of 125 clothing and accessory (bags, shoes, jewelry) brands are actively promoting themselves to domestic and international buyers and consumers. Live commerce using Wanghong (Chinese influencers) will be conducted at the trade show site to support the promotion and sales of participating brands.

Han Collection is the largest K-Fashion specialized shopping mall in Korea, first launched in December 2020 at Jeju Dream Tower Complex Resort and Seoul Gwanghwamun Building. It operates as a multi-brand store with 14 categories including men's and women's contemporary, casual, and streetwear, featuring over 200 Korean representative K-Fashion designers such as Yoon Chun-ho (YCH), who designed stage costumes for BLACKPINK, and Park Yoon-hee (Greedious), chosen by pop star Beyonc?.

This content was produced with the assistance of AI translation services.