Lee Jong-seok, Executive Director of LINA Life Insurance (left), and Park Jong-chun, Vice President of JB Financial Group, attending the agreement ceremony held at the LINA Life Insurance headquarters located in Jongno-gu, Seoul on the 21st.

Lee Jong-seok, Executive Director of LINA Life Insurance (left), and Park Jong-chun, Vice President of JB Financial Group, attending the agreement ceremony held at the LINA Life Insurance headquarters located in Jongno-gu, Seoul on the 21st.

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[Asia Economy Reporter Changhwan Lee] LINA Life Insurance announced on the 22nd that it has signed a strategic business agreement (MOU) with Jeonbuk Bank and Gwangju Bank, subsidiaries of JB Financial Group, to provide digital financial services.


The core of this MOU is that the three companies will closely cooperate to develop digital financial services for customers.


LINA Life plans to create high synergy by combining its healthcare services, products, and channel capabilities with Jeonbuk and Gwangju Banks' customer experience and MyData platform services.


Through this, the scope of cooperation will gradually expand to include the activation of MyData based on healthcare services and the promotion of new digital insurance-related businesses.



Jongseok Lee, head of LINA Life, said, “LINA Life has always strived to develop products from the customer's perspective and provide convenient services to customers. Through this collaboration, we will actively utilize the strengths of the three companies to establish an important foundation for providing innovative digital financial services.”


This content was produced with the assistance of AI translation services.

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