Kia 'EV6' Wins Red Dot Award for Best Product Design

Winner of Two Major Awards Including Grand Prize in 'Innovative Products' Category
Consecutive Wins Such as 'Europe Car of the Year', 'Germany Car of the Year', and 'Ireland Car of the Year'

[Asia Economy Reporter Hyunseok Yoo] Kia's electric vehicle EV6 has been honored with two awards at the '2022 Red Dot Award' hosted by the North Rhine-Westphalia Design Center in Germany.

Kia announced on the 22nd that the dedicated electric vehicle 'EV6' won the Grand Prix in the product design category of the '2022 Red Dot Award.' It also received the main prize in the 'Innovative Product' category.

The Red Dot Award began in 1955. Along with the iF Design Award and IDEA Design Award, it is one of the world's top three design awards. Every year, winners are announced in three categories: product design, brand & communication design, and design concept.

Launched in March last year, the EV6 is Kia's first dedicated electric vehicle reflecting the brand's new design philosophy, 'Opposites United.' In particular, based on a futuristic design concept, it combines contrasting shapes, compositions, and colors to present a direction for electric vehicle design that did not previously exist.

Applying the dedicated electric vehicle platform E-GMP, it showcased a differentiated design. It also features a spacious interior provided by a 2900mm wheelbase, a V2L function that supplies general power (220V) outside the vehicle, and an ultra-fast charging system that can charge the battery from 10% to 80% in 18 minutes, offering top-level product quality that has been well received in Europe.

Kia Design Executive Vice President Karim Habib stated, “The EV6, as Kia’s first dedicated electric vehicle, features an original and bold futuristic design that goes beyond the realm of conventional car design. We will continue to take the lead in fulfilling the brand’s social responsibility toward expanding eco-friendly mobility.”

The EV6, which became the first Korean brand to be named '2022 European Car of the Year' last March, has previously achieved a series of successes including '2022 Ireland Car of the Year,' '2022 What Car? Awards Car of the Year,' '2022 Germany Car of the Year Premium Category 1st Place,' and '2021 Top Gear Crossover of the Year.'

This content was produced with the assistance of AI translation services.