Lee Jong-yeol, Gyeongbuk Provincial Assembly Member, Leads Expansion of Overseas Exports of Yeongyang's 'Bikkalchan Red Pepper Powder'
Nutritional Chili Distribution Corporation's First Export to Germany
[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwi-yeol] Yeongyang Chili Distribution Corporation is exporting ‘Bikkalchan Chili Powder’ to Germany for the first time. It is attracting attention as Assemblyman Lee Jong-yeol of Gyeongbuk Province is known to have played a significant role in opening the export route for Yeongyang chili powder.
According to the corporation on the 21st, the export amount to Germany this time is about $16,500, and Yeongyang Chili Distribution Corporation, Gyeongbuk Trade, and Germany’s HANDOK kaufcenter Gmbh are cooperating to sell it in small and medium-sized supermarkets in Germany. They will also expand export volumes for B2C sales.
In this process, Assemblyman Lee linked Yeongyang Chili Distribution Corporation, which produces excellent products, with Gyeongbuk Trade, which pioneers domestic and international markets, leading to the expansion of export market channels for locally produced agricultural products.
‘Bikkalchan Chili Powder’ is produced by selecting the most delicious variety among chilies grown in the Yeongyang region, contract cultivating from seedling to harvest, purchasing red chili peppers, and going through washing, sterilizing, cutting, drying, and grinding processes.
Recognized for its excellent quality, it began its first export to Australia in December last year and is also exported to the United States, Japan, Canada, Singapore, and other countries.
Yeongyang County in Gyeongbuk is a major chili production area, and Yeongyang chili, grown under the full sunshine of pristine nature, was the only domestic chili designated as a premium product in the Korea Tourism Organization’s ‘One Premium Product, One Famous Place Selection Project.’ Bikkalchan Chili Powder was selected as a ‘Gyeongbuk Province Premium Product Project Grand Prize’ winner.
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Assemblyman Lee Jong-yeol said, “Yeongyang chili, the best quality in the country, is capturing the taste buds of people worldwide beyond Korea. I will contribute to promoting the consumption and expanding the market channels of agricultural products produced in the region.”
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