[Report] Breitling Townhouse Hannam... "From Eyes to Mouth, the Taste of Luxury"

Store, Cafe, and Restaurant in One Place
Shirts and Hats Sold Alongside Watches
Lunch Hour Coffee Customers 'Bustling'

On the afternoon of the 29th, customers are dining at Breitling Kitchen in Yongsan-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] "From the Breitling store to the cafe and restaurant, everything is perfect. The photo zone, enhanced by natural lighting, makes the pictures come out really beautiful. I think I will visit often from now on."

On the afternoon of the 29th, Mr. Kim, whom we met at 'Breitling Townhouse Hannam' in Yongsan-gu, Seoul, said, "I fell for the charm of Breitling and bought many watches for a while," adding, "I was curious about the cafe and restaurant, and it seems they have captured the brand's characteristics well."

Breitling Townhouse Hannam is a brand complex space where the Swiss luxury watch brand Breitling's store, cafe, and restaurant are gathered in one place. The modern retro interior, highlighted by the brand color yellow, overwhelmed the gaze from the first-floor entrance. Watches were displayed with themes of aviation, maritime, and land, and in a separate zone inspired by a powder room, women's products could be found. In addition to watches, sweatshirts, leather jackets, hats, and more are also sold. Inside the store, there is an antique sofa, a lounge zone designed with an airport runway concept, and a photo zone where visitors can take pictures with a motorcycle.

On the afternoon of the 29th, customers are drinking beverages at the Breitling Cafe in Yongsan-gu, Seoul.

The cafe sells coffee, cakes, and bread. An Americano costs 6,000 won, and lattes and cappuccinos are priced at 7,000 won, which is relatively higher compared to general coffee franchises. It was relatively quiet in the morning, but by lunchtime, the place was quite crowded with customers coming to drink coffee. Many people taking photos were noticeable throughout the store. There is also an open terrace space where visitors can relax leisurely outdoors.

The restaurant, Breitling Kitchen, is located on the second floor. It collaborates with Chef Kim Hyungkyu and features a private room where visitors can experience Breitling's worldview. Signature dishes include T-bone steak, pasta, and onion soup. The steak's flavor is enhanced by 480 hours of wet aging followed by 336 hours of dry aging in a dedicated aging room. Various types of pasta are sold, ranging from the high 20,000 won range to the high 30,000 won range.

This content was produced with the assistance of AI translation services.