[Click eStock] "K-POP Concerts Resume... DearU Benefits from Reopening"

[Asia Economy Reporter Ji Yeon-jin] Leading Investment Securities forecasted on the 21st that DearU is expected to benefit from the reopening this year, with the resumption of K-POP performances and the expansion effect of artists.

DearU was established in July 2017 for the 'mobile karaoke service' business, and in 2019, it merged with messenger app services 'DonTalk' and 'Brinicle' to launch a fan community platform called 'Lysn.' It was listed on the KOSDAQ market in November last year.

The company operates a communication platform with artists affiliated with major domestic entertainment companies such as ‘SM & JYP & Jellyfish & RBW,’ and currently has about 1.3 million paid subscribers. The paid subscription per person is about 1.7, so the actual number of subscribers is around 700,000 to 800,000, but both the overall actual number of subscribers and the paid subscription per person are expected to increase simultaneously. The average subscription retention rate is about 90%

or higher.

Researcher Yuseongman of Leading Investment Securities said, "Considering that 94% of all paid subscribers are women and 91% are in their teens and twenties, expansion to men and those over 30 is possible in the future," adding, "In particular, the fact that over 70% of paid subscribers are foreigners proves its value as a global entertainment platform."

Starting this year, with the transition to With-Corona mainly in North America and Europe, offline activities (performances and fan meetings, etc.) are resuming, and the momentum of rookie debuts from major entertainment companies is also joining. Researcher Yu said, "DearU is expected to benefit from the strengthened activities of major artists registered on the DearU platform," and added, "An increase in subscribers is also expected due to the expansion of artist IPs such as sports stars and actors like Kim Yeon-kyung, Hwang Dae-heon, and Kim Ah-rang."

This content was produced with the assistance of AI translation services.