South Korea's Hanwoo Brand 'Jangsu Hanwoo' Begins Export to Mongolia

Over 15 Tons Annually, 50 Tons Supplied Over 3 Years
"We Will Do Our Best to Expand Agricultural Product Markets and Develop Export Markets"

The Korean beef brand 'Jangsu Hanwoo' has entered the Mongolian market. The photo shows Youngil Yoo, Secretary General of the Jangsu Food Cluster Project Group (center), and E. ltgel, Jangsu Haneulso Mongolia Representative (second from the left). Photo by Yoo Youngil

[Asia Economy Reporter Park Hyun-joo] Korea's Hanwoo brand 'Jangsu Hanwoo' is set to be exported to Mongolia.

On the 20th, Jangsu County announced that Intersale LLC, a local distribution corporation in Mongolia led by CEO ENKHBAT, will supply more than 15 tons annually, totaling 50 tons over three years, of Jangsu Hanwoo to 'Jangsu Haneulso (Jangsu Korean Steakhouse)', a Hanwoo specialty restaurant established in Ulaanbaatar, the capital of Mongolia, starting from the 18th.

Jangsu County expects that with Jangsu Hanwoo entering the Mongolian premium market, it will significantly contribute to increasing brand value, expanding stable sales channels, and revitalizing distribution, thereby boosting farmers' incomes.

An official stated, "With this export to Mongolia, Jangsu Hanwoo has been recognized for its quality overseas," adding, "We will actively seek ways to develop new markets in northern countries by securing supply through integrated distribution organizations, developing export designs, and promoting marketing to revitalize Hanwoo exports and capture the tastes of people worldwide."

Jangsu County also plans to introduce various processed foods including apples, rice, and kimchi, along with Hanwoo, to the Mongolian market through local base restaurants and retail stores. Taking this export as an opportunity, the administration and private sector plan to establish a strong control tower that integrates the existing distribution system.

Jang Young-su, the governor of Jangsu County, said, "We will promote various support projects to increase livestock farmers' incomes and do our best to expand agricultural food sales channels and pioneer export markets through the Jangsu Food Cluster Project Group (headed by Seo Byung-sun)."

This content was produced with the assistance of AI translation services.