LG Uplus Presents 'Eggbaksa and Nature Friends'
[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 20th that it will launch the original content "Egg Doctor and Nature Friends" on the infant and toddler exclusive platform "U+ Idleulnara" in collaboration with popular YouTuber 'Egg Doctor'.
"Egg Doctor and Nature Friends" is the first original content in the field of nature observation, featuring YouTuber Egg Doctor observing and introducing insects loved by infants and toddlers such as dragonflies, rhinoceros beetles, and green tree frogs in a real variety show format. Egg Doctor is a popular creator with 430,000 subscribers, providing content that introduces various natural creatures with concepts tailored to children's perspectives, from witty storytelling to insect costumes.
Unlike Egg Doctor's existing YouTube content, which was mainly filmed indoors, "Egg Doctor and Nature Friends" is entirely shot outdoors to deliver a vivid sense of presence. This is to allow children, who have had limited outdoor activities due to the prolonged COVID-19 pandemic, to indirectly experience nature. Additionally, unified subtitles and an entertainment-style format, which are hard to find in existing YouTube videos, have been applied to enhance customer readability.
LG Uplus focused on the nature observation field with original content because it actively listened to customer voices. Through the U+ Idleulnara customer-exclusive mom cafe 'U+ Mom Salon,' it was found that there was a very high demand for nature observation content.
Accordingly, LG Uplus decided to produce nature observation content to innovate customers' educational experiences and worked with popular kids YouTubers by adding fun elements so that children can watch without resistance.
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Starting with nature observation content, science and history content will also be provided within the year, and the content production field will be continuously expanded. In addition, collaboration with creators like Egg Doctor will be actively promoted so that children can easily enjoy the content.
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