Popularity of Corporate Products Connecting Consumption to Donations

Delixir's Heart Footprint Engraved Ring.

[Asia Economy Reporter Donghyun Choi] Recently, the trend of ‘value consumption,’ where products are purchased based on value judgments such as environmental protection and bioethics rather than brand or price, is gaining strong momentum. As this trend rapidly spreads among the MZ generation (Millennials + Generation Z), companies are continuously launching products targeting this demographic. Among them, products whose purchase directly leads to donations are gaining great popularity.

On March 8th, in celebration of International Women’s Day, Amazon’s No.1 sanitary pad brand Lael launched a new ‘Women Wellness Package.’ This package was released to support and encourage the lives of women worldwide by conveying the message, ‘You deserve the best.’ A portion of the sales proceeds from the Women Wellness Package will be used throughout the year to support socially marginalized women, starting with ‘support for homeless women.’

The British cosmetic brand Lush’s ‘Charity Pot’ is a representative ‘good product.’ Lush donates 100% of the sales revenue from the Charity Pot, excluding VAT, to small nonprofit organizations working for environmental conservation, animal protection, and human rights. The hand and body lotion Charity Pot contains plenty of fresh ingredients such as high-quality cocoa butter, geranium oil, and shea butter, which help keep the skin soft and smooth.

The outdoor brand Patagonia is also famous for paying an annual ‘Earth Tax’ of 1% of its sales to protect the global environment. Leading the way in ethical consumer items, Patagonia has launched a new product line, the ‘Houdini Collection,’ to welcome the full outdoor season. This collection consists of an ultra-light windbreaker jacket and two types of pullovers. It uses 100% recycled nylon ripstop fabric treated with durable water repellent without using perfluorinated compounds (PFCs), which cause water pollution and endocrine disruption. The sales proceeds from the new Houdini Collection will also be included in Patagonia’s Earth Tax.

The accessory brand Delixer donates a portion of its sales to animal protection organizations, giving back to society. Recently, many famous celebrities have been seen wearing Delixer’s products, spreading word-of-mouth among the MZ generation. Most of the products sold bear the phrase ‘donation for abandoned animals’ and transparently disclose the donation list. Among them, Delixer’s best seller, the ‘Heart Paw Print Engraved Ring,’ features a cute heart-shaped paw print symbolizing care for abandoned animals. When purchased, customers receive a card with their name on it, allowing their warm hearts to be fully conveyed to the abandoned animals, making it truly a good item where consumption directly leads to donation.

This content was produced with the assistance of AI translation services.