Fresh Vegetables and Fruits Full of Vitality... Foodservice Industry Targets Spring Season with 'Fresh Menu'

[Asia Economy Reporter Moon Hyewon] The dining industry is welcoming spring by continuously introducing ‘fresh menus’ featuring vegetables and fruits.

On the 19th, according to the industry, Subway proposed the ‘Rotisserie Barbecue Chicken Collection,’ consisting of the ‘Rotisserie Barbecue Chicken Sandwich,’ ‘Rotisserie Barbecue Chicken Avocado Sandwich,’ and ‘Rotisserie Barbecue Chicken Salad’ to celebrate spring, and launched a limited edition special sauce, ‘Italian Dressing,’ which creates a fantastic harmony with the salad.

In particular, the Rotisserie Chicken Salad is a popular salad menu representing Subway. The perfect combination of overwhelmingly flavorful, juicy, and textured chicken and abundant fresh vegetables that customers can visually confirm in-store is exquisite. The chicken, grilled healthily without frying, can be enjoyed richly with various fresh vegetables, making it a win-win menu that satisfies both taste and health this spring. The main ingredient, rotisserie chicken, is an authentic barbecue chicken full of smoky flavor, characterized by the ‘handmade touch’ where staff tear the chunk meat by hand one by one.

Citideli launched a new product, ‘Spring Meal Box in the City,’ to welcome spring. It comes in two types: ‘Chamnamul & Beef Bulgogi Meal Box’ and ‘Yuchae Namul & Chicken Cutlet Meal Box,’ with the core concept of ‘a nutritious meal with refreshing spring greens.’ It uses beef bulgogi and chicken thigh meat, which Koreans enjoy, along with various spring greens, and is composed of appetizer, main, and dessert all at once, adding both heartiness and convenience.

The Chamnamul & Beef Bulgogi Meal Box is a sweet and refreshing seasonal delicacy. It allows you to enjoy sweet soy sauce-marinated stir-fried beef bulgogi with fragrant chamnamul, rice noodles, mixed vegetables, and oriental dressing together. The Yuchae Namul & Chicken Cutlet Meal Box harmonizes chicken thigh meat and oyster sauce rice. The chicken thigh meat is freshly fried to keep the meat tender, and the accompanying tartar sauce enhances the flavor. The oyster sauce rice is attractive because it is stir-fried over high heat with appetizing yuchae namul and red beans. Both products include water dropwort coleslaw and strawberry Greek yogurt dessert, which can be enjoyed as an appetizer to stimulate the appetite before the meal.

Bonjuk & Bibimbap introduced three new spring menus: ‘Minari Cockle Bibimbap,’ ‘Minari Chadol Doenjang Jjigae,’ and ‘Donbulbaek Bibimbap.’ The Minari Cockle Bibimbap and Minari Chadol Doenjang Jjigae capture the taste and aroma of spring vegetable minari, known for its crisp texture and fragrant flavor. Donbulbaek Bibimbap is filled with crispy grilled pork bulgogi and various vegetables. The pork bulgogi, marinated in sweet seasoning, is grilled with a smoky flavor, making it delicious for everyone to enjoy.

Paekdabang launched two spring season drinks using strawberries: ‘Strawberry Latte’ and ‘Strawberry Ade.’ Both menus are filled generously with high-sugar-content strawberries, creating sweetness and fragrant flavor. The Strawberry Latte blends sweet and sour strawberries with savory milk to produce a smooth yet refreshing taste. The Strawberry Ade combines strawberries with carbonated water, harmonizing the sweet taste of strawberries with the sparkling freshness of carbonated water.

This content was produced with the assistance of AI translation services.