"Open Run Essential" Lotte Department Store Launches Puma X Ami Collaboration Collection

Models are promoting the 'Puma X Ami' collaboration products at the 'Puma' store on the 7th floor of the Lotte Department Store Main Branch located in Sogong-dong, Jung-gu, Seoul.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store announced on the 18th that it will sell the first collaboration products of 'PumaXAMI' starting from the 19th.

The global sports brand 'Puma' is releasing limited edition collaboration products with the French designer brand 'AMI,' which is highly popular among the MZ generation (Millennials + Generation Z).

This collection focuses on logo play by combining Puma's cat logo with AMI's heart symbol, using emotional colors and materials to offer a variety of items such as coats, sweatshirts, T-shirts, hats, and shoulder bags that differ from the basic products.

At Lotte Department Store, the products will be sold at Puma stores in the main branch, Jamsil branch, and Dongtan branch, as well as at 'The Wave' in the Busan main branch and '10 Corso Como' in the main branch's AvenueL.

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